The Eco-Chic Revolving Closet

Imagine that, you’ve cleaned out your closet or built up your core wardrobe. Now, you’re ready for new clothes or some trendy items for the season.

As our Fern mentioned in an interview with the Emerging Leaders podcast, “your dollar is your vote”. When you purchase an organic cotton shirt instead of conventional cotton, you vote.

Then, that brand will tally up those votes (purchases) and establish an idea of what products are in demand with their customers. They will make future products with similar materials, or features to maximize on the customer demand for that product.

So, why not piggy-back onto someone else’s purchase vote?

Some really cool companies have purchased the trendy items for you. They cast one vote with the brands they buy, and lease the items to you each month.

That one vote, will represent every person renting that garment. It will give that garment’s brand the idea that the customer demand is flat. They won’t manufacture excess, and will focus on improving that product to increase the demand. Slowing the whole process down in this way, allows time for more thoughtful product creation and planning.

Ready to rotate your closet in a sustainable way? Check out these companies:

Women's Clothing:

Le Tote $49/Month

The MS Collection $49 - $113/Month

Rent the Runway $30 - $159/Month

Gwynnie Bee $38 - $159/Month

Girl Meets Dress $60+ per garment

Men's Clothing:

The Mr Collection $49 - $113/Month

Children's Clothing:

The Borrowed Boutique $30+ per garment

Accessories:

Bag Borrow or Steal $35/Month